Maxim and Carousel group partner to launch MaximBet (Image Source – https://pixabay.com/photos/slots-slot-slot-machine-5012428/)
The aim is to make MaximBet’s gaming content readily available to players in the company’s network. To achieve this, MaximBet will make use of MaximBet.com, and native Android and iOS apps to help users place bets in the US and around the globe. This new venture will allow for the leveraging of Maxim’s integrated network of digital, print, experiential and social platforms to successfully engage the sports bettors and loyal Maxim community.
Statement from the CEO of Carousel Group
Daniel Graetzer, the Chief Executive Officer for Carousel group, stated that Maxim has in the last 25 years establishes itself as a lifestyle brand. Daniel gave an assurance that on the strength of the experience garnered, they will be able to set up a powerful gaming brand. He said that Maxim and Carousel are joined by common interests of providing VIP experiences to the same customer persona and this makes them a perfect fit to work together. Daniel also expressed his joy at the launch of MaximBet still to come up later in the year.
Carousel group also stated that it closed an investment deal of around $50M from Sigma Entertainment Ltd. In funds. xSigma is wholly owned by ZKIN international group which is listed on Nasdaq, and an innovative, tech-progressive company. ZKIN International is also pleased to come into partnership with MaximBet. There will also be funds raised to drive the growth and entry into the extra US States for marketing.
In the latter part of 2020, the Carousel group ventured into the United States Gaming market as a sports betting operator. It quickly secured authority in places like Colorado, New Jersey, Iowa, and Indiana. Carousel is proud to have excellent and self-managed infrastructure which includes cutting-edge technology, and also risk-management teams as well as in-house trading.
Statement from the SVP of Maxim
Susan Kilkenny, the SVP for Maxim, stated that the company is always looking to offer the Maxim audience with latest and engaging gaming experiences. They also stated that they are happy to be entering the iGaming and sports betting space with Carousel Group. He believes that together, MaximBet can elevate and innovate the online iGaming and Sports betting market.
MaximBet aims at targeting a significant portion of the US online gambling market, which is estimated to be worth about $10 billion as an industry by the year 2025. The market is also estimated to be about $60 billion when it fully blossoms and attain maturity.
Leave A Comment