New Light & Wonder roadmaps detail new casino game releases in the UK & EU markets as well as US, Canada, and E-Instant markets. (Photo by daniel_diaz_bardillo on Pixabay)
The rebranding of Scientific Games is in full throttle with the Light & Wonder roadmaps featuring casino games already available under the brand and up-and-coming titles for the month to come.
Since the announcement to the iGaming world that Scientific Games, a long-standing brand name within the industry, is to rebrand completely, the Light & Wonder website is already seeing fast new developments. The latest is the addition of iGaming Roadmaps with 4 sections.
- UK / EU Roadmap
- US Roadmap
- Canada Roadmap
Instantly, we can see exactly which markets the brand is focusing the majority of efforts on established and regulated markets. There is also the matter of the recent takeover of Authentic Gaming, a well-known live dealer brand that is not yet included in the current lineup. However, it will be interesting to see how this vertical develops under the new Light & Wonder brand name.
For now, slot fans of Scientific games now have a reference point for new game releases, something other brands in the industry should follow. Only ORYX and Belatra release roadmaps for their games, while Red Tiger Gaming and Yggdrasil are the most informative when it comes to informing casino players about up-and-coming slot releases and the dates to expect them. Microgaming is also commended for its early month new games report detailing what to expect in terms of game releases from its development studios as well as partner studios. BetSoft is a little more secretive but does give us an idea of what to expect in the same month while Play’n GO keeps its card close to its chest.
As for other brands, such as iSoftBet, BGAMING and others, social media is usually a key component to staying up to date with what’s coming next.
Are roadmaps better? In my opinion, roadmaps give players something to look forward to. They can bookmark the release of a new casino game in advance and when it comes out, there is little chance of missing the release. That said, online casinos today are very well apt at placing fresh game releases in their ‘new game’ sections.