Sweden-based iGaming operator, LeoVegas has finally announced its game studio – Blue Guru, which aims to set up its pioneer titles in the latter part of the year. This new move is coming as a part of a broader strategy by LeoVegas to apply measures to effectively control the cost of the larger value chain of the gaming industry with the development of exclusive games for the company itself and all over the broader iGaming ecosystem.
This strategy is poised to produce a minimum of twenty games over 24 months. Via its LeoVentures investment unit, LeoVegas Mobile Gaming Group has kicked off the Blue Guru Games studio largely owned by LeoVegas with 85% share. Right from the beginning, the new company will feature a team of employees with over twenty years of experience in game development. It will also draw from the rich knowledge and experience of LeoVegas. Among other companies, LeoVegas has invested in SharedPlay, Pixel.bet, Casino Grounds, and recently Expekt (a sports betting firm) in addition to Blue Guru Games.
LeoVegas CEO speaks
LeoVegas Group CEO, Gustaf Hagman commented on the new studio when he said that with help from external providers, LeoVegas has created exclusive games for a long time but the time is now right to take the bull by the horn and set up its own game development to steer the affairs.
Hagman added that his company will be able to create games and drive innovation by drawing from its data and knowledge of casinos so that its customers can truly enjoy. According to Hagman, the games may include local games and niche for individual markets to wide international games. Hagman further stated that LeoVegas will also create unique characters and games that it can use in its marketing to build stronger loyalty to its brands. Finally, Hagman disclosed that the company has a great competitive advantage because of the flexibility it boasts in producing games and he believes that it will be a new source of income to the company over time.
Just last week, the company finalized the migration of its Royal Panda brand to the technical platform and disclosed that the move will lead to additional benefits and economies of scale for the firm. Gustaf Hagman lauded the finalization of the migration as a huge landmark in the firm’s history since all brands owned by LeoVegas now jointly run on a single platform.