iSoftBet Partners with Megarush to take its gap online casino content live. Both parties are set to benefit greatly from this arrangement. (Image Source: iSoftBet.com)
On Wednesday, iSoftbet, a supplier of online casino games and content aggregator announced its collaboration with Megarush. The deal will see iSoftbet integrate content from Megarush’s GAP (Game Aggregation Platform). The agreement gives Megarush access to more than 8,000 table games and online slots from some of the top content providers in the iGaming industry. Furthermore, the recent launch of GAP will also integrate propriety gaming titles from iSoftBet. They boast a library of over 150 in-house-inbuilt games which include Hol, and Win slots, and a growing collection of Megaways.
MegaRush was launched recently in October 2020, and the company is part of the promising members of the growing online casino empire. Ever since it was established, MegaRush has taken up a mobile-first approach. It has also built its lobby of instant win games, live casino products, scratch cards, and online slots with a focus on the mobile experience. ML Entertainment Casino Limited is the official owner of MegaRush, which is a company based in Malta, and it is regulated and licensed by the local Gaming Authority. The company also operates the recently launched site. MegaRush boasts a rich portfolio of a 12-level loyalty program, top content from major providers, as well as other top offers.
Statement from the Head of Business Development at iSoftBet
While speaking on the partnership with MegaRush, Lars Kollind, the Head of Business Development at iSoftBet said the company is happy to go live with GAP content especially as it is an integration with MegaRush. He referred to MegaRush as a mobile-first casino that also doubles as the most thrilling new entrant in the market. Kollind further stated that MegaRush aligns with iSoftBet’s values of working with dynamic brands that are also forward-thinking and like-minded.
Statement from the Director of Gaming at MegaRush
In a similar development, Tom Orton, the Director of Gaming at MegaRush mentioned that the integration of concrete content is essential to MegaRush’s operations being a new online casino. He added that the integration will also help them grow their player base. He concluded by saying that MegaRush is equally pleased to take on the important scale of the offering from iSoftBet’s GAP.
The agreement with MegaRush is one of the recent series of partnerships for the GAP content aggregation platform by iSoftBet. Over the past year, the aggregator has been a major driver of the huge commercial growth witnessed by iSoftBet. Last year, iSoftBet added over 1800 new games to its portfolio of GAP solutions. These games include titles from Tech4Bet, and Eyecon, and many other innovative suppliers in the industry.
This made GAP drive 96% additional active players in 2020 compared to 2019 for iSoftBet’s network of over 160 operator partners. Currently, the primary provider is active in nineteen regulated markets across the world, and it also works with some of the biggest names in the industry while loading their lobbies with top casino games through the fastest route to the market.
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