In the US online social casino gaming market, one of the major brands from Europe is pulling off yet more lucrative moves to make its mark stateside.
The Greentube (Novomatic) Social Casino Network has become a major player in the popular US social online casino arena, and to add to an ever-growing presence its brand will increase its foothold in this booming market after the company confirmed, on the Greentube news feed, a new deal has been penned with Game Account Network (GAN).
Greentube will provide its iGaming catalogue to some of the top social casinos in the US powered by GAN; a platform provider that operates custom casinos in Oklahoma, California, and Washington via 3 separate social casinos as well as nationwide via Penn Interactive. The latter company in that list, Penn Interactive, already operates numerous real money online casinos and sports betting sites in states where online gambling is now legal.
Players at GAN powered social casinos will have access to a range of Greentube (Novomatic) game titles specially selected for each market. This includes land-based favourites such as Fuzanlong., Strike it Gold Winways, and Apollo God of the Sun. Further games to be added as part of the Greentube (Novomatic) and GAN deal will be according to market research performed on US players to ensure game types deemed popular within the region will make their way into around 16 more GAN casinos.
Social casino in the US is a popular concept that allows casino gaming fans, such as video slot players and table game enthusiasts, to play casino games with a chance of winning points. With the social concept’s popularity so vast, it gives casino game software providers, also offering real money games in other markets, a chance to widen their brand presence in areas where real money online gambling is illegal or playing casino games without real money involved.
Greentube (Novomatic) Perfectly Poised For Up-and-Coming Legalisation of Online Casinos
Another key advantage, on top brand building, for Greentube (Novomatic) is that entering US social casino markets where online gambling is not yet legal has future prospects. With multiple states looking at legalising online gambling, any of the states Greentube operates in could create a legal framework in which real money online casinos are available. And where software developers already have their foot in the door on the social casino scene, they already have a brand recognition advantage over newcomers, connections, and online infrastructure to redirect efforts into real money online gambling.
Meanwhile, social casinos are still big business in the US despite many of them not being able to offer real money gambling. Players can win cash prizes in a lotto-style system, win free spins bonuses, and claim bonus deals for more credits to play popular casinos game titles.
Markus Antl Expresses Excitement: Greentube Sales & Key Account Management Head was quoted in the news report. He expressed his excitement in regard to the new GAN partnership in the US. He also added the importance of the US market to Greentube (Novomatic) Social Casino networking for 2022. He went on to say that the new deal now gives the firm “Coast-to-Coast” access in the USA, spreading its most popular casino games to players at GAM powered social casinos.
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