Genius Sports Takes Over FanHub. The transaction is set to end in the second quarter of the year, subject to typical closing conditions. (Image Source: geniussports.com)
It has been announced that Genius Sports has now agreed to take over the renowned provider of free-to-play games, FanHub Media Holdings. Subject to normal closing conditions, the transaction is expected to end by the second quarter of the year, although the terms were not revealed. This new take-over is the first of its kind for Genius Sports since the company began formal trading on the NYSE (New York Stock Exchange) last month. The company went public after associating with dMY Technology Group Inc. II in a SPAC deal.
FanHub was established in 2012 and has since provided a wide collection of technology solutions mainly built around social activation, betting, and games. Genius Sports will take over FanHub’s collection of F2P games such as polling games, trivia, bracket challenges, and fantasy sports as part of the transaction.
Mark Locke Comments on The Acquisition
While speaking on the acquisition, CEO of Genius Sports, Mark Locke stated that the take-over of FanHub will provide his company’s media, betting, and sports partner with brand new thrilling content platforms that complement its established data, marketing, and video solution entirely.
Locke further stated that his company expects the transaction to broaden its global reach and audience while speeding up the union of media, betting and sports to engage the contemporary fan. He ended by noting that the new collection of F2P games will help his company to aim at delivering tailored marketing campaigns, as well as messaging, video highlights, live odds, and many more.
FanHub CEO Also Speaks
Andrew Cronyn, founder, and CEO of FanHub said that his firm considers Genius Sports a great complementary partner. He also expressed optimism in the acquisition when he stated that he hopes that both companies will be able to provide a richer fan experience, value to their fans and partner, and also generate more engagement.
About FanHub
FanHub was founded by a group of unruly entrepreneurs who had a strong passion for sports engagement in Australia. The company now has 6 offices in major global cities such as Melbourne, London, and New York City. In addition, FanHub operates and builds over 100 products per year to provide commercial opportunities like conversion, user data acquisition, sponsorship revenue, to paid products and fan engagements.
Although it was initially launched with Australian Rules Football FanHub now works with partners like Draftking, CBS, FOX Sports, NewsUK, the ATP, Turner, MLS, MLB, NBA, the NFL among others to engage in casual, competitive gaming in its over 5 million fans globally. Several leading sports brands and federations have partnered with FanHub to achieve their goals and dreams of polling, trivia, pick’em, bracket challenge, or fantasy sports.
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