DraftKings Announces Its Acquisition of Tel-Aviv-Based Software Company (Image source - https:\/\/pixabay.com\/photos\/money-dollars-success-business-1428594\/) The recent announcement by DraftKings Inc. has it that the company has acquired Blue Ribbon Software Ltd. The acquired company is based in Tel Aviv, and it offers platform-agnostic gamification tools which make for fully customizable jackpot promotions. There will be an improvement in customer experience as DraftKings uses BlueRibbon\u2019s jackpot functionality. Jackpots and other promos will be run by the company, and payouts will be available across Draftking\u2019s numerous product offerings. Statement by the President and Co-founder Paul Liberman, the co-founder and President of Global Technology and Product, made some interesting statements. He stated that the integration of BlueRibbon\u2019s proprietary will equip DraftKings to innovate dynamic incentives for players while they engage the products. He further stated that BlueRibbon\u2019s team brings on technical gamification expertise and years of experience on board to deliver the best. Due to the nature of their expertise, he is so confident that his company can leverage the technology to proceed to differentiate the products they offer and improve customer engagement in many ways possible. The renowned BlueRibbon company was founded by Amir Askarov, the CEO, and Dan Fischer, the CMO of the company. These two are veterans in the field of iGaming, and they have decades of experience working within regulated markets. Askarov, Fischer, and Idan Fridman led the development of BlueRibbon\u2019s jackpot technology, which can be applied to vertical games and content of different forms. As customers play the jackpots, they can benefit from a wide range of experiences adding to the excitement and intrigue during the gameplay. Statement by the CEO if BlueRibbon Askkarov stated that BlueRibbon was created to offer companies the ability to distinguish themselves within the sports betting & iGaming industries. He added that the marketing platform offered to clients, in form of BlueRibbon, was excellent and unique indeed. He further added that partnering with DraftKings will allow the company to further build their platform to improve player experience and reinforce the Tel-Aviv-based team. As part of its plans, DraftKings has decided to fully integrate the leadership of BlueRibbon and the employee base currently located in Tel Aviv. Furthermore, DraftKings has also planned to increase the hiring of employees in its Tel Aviv branch. More than any other U.S. operator, DraftKings is found live via mobile in about 14 states. Recently, DraftKings announced its acquisition of VSiN, which is a multi-platform content and broadcasting company that would deliver sports betting news. The company will also be responsible for supplying sports betting data to the bettors in the U.S.