Our iGaming Content Partnership Roundup reveals big new deals across the gambling industry as brands expand to forge content partnerships! (Images by krakenimages at unsplash.com)
This week has seen many new content providers and operators join forces via partnership deals, which will see the operators’ portfolio swell in size, and give content providers a greater reach across multiple markets. These partnerships will have an impact on the market as a whole, as more content will become available to multiple regions. Here is a look at the events of the week.
Golden Matrix and Caleta Gaming: If you are playing at Golden Matrix, then you will now have the opportunity to get stuck into all of Caleta Gaming titles. Caleta is renowned for its Bingo titles, as well as a variety of premium slot titles such as Gamdom Strike, Billion Llama in Vegas, Astro Wild, and Beach Tennis. Golden Matrix has made its biggest moves in the Asian region, meaning that Caleta will now be visible to the most populated continent in the world.
Parimatch and Design Works Gaming: Relax Gaming is the driving force for Design Works Gaming titles. DWG has moved quickly in the market after only entering the online casino space in 2020, but can already be seen in the portfolios of some of the biggest operators in Europe; most notably Unibet and Betfred. Parimatch becomes yet another major operator to take on Design Works Gaming content, and players will now have the chance to play popular DWG titles such as Double Fancy 7’s and Hold Your Horses. A Design Works Gaming spokesperson spoke of the deal, saying that the partnership represents a fantastic opportunity for DWG to break further into European markets by using Parimatch’s innovation and sophisticated technologies. European markets are considered to be some of the most significant in the entire industry.
Twin and Tom Horn Gaming: Tom Horn Gaming has become somewhat of a household name in iGaming, as it has produced an array of titles such as 81 Frutas Grandes, Mine Mine Quest, and Cricket Mania. Twin casinos will now add Tom Horn titles after reaching an agreement to host its content. A spokesperson at Twix said that the two companies share the same ambition, which is to enhance their business growth significantly, and they feel that by collaborating, they will reach their goals quicker.
Gamingtec and Ruby Play: Gamingtec announced that it will be adding over 60 titles to its 10,000+ strong portfolio, courtesy of Ruby Play. The COO at Ruby Play, Ittai Zur, stated that for a company like Ruby Play, having a partnership with a company that has an international reach like Gamingtec is a pretty big scoop for it. Players at Gamingtec operator partners will now be able to play the likes of Mayan Cache, which is arguably Ruby Play’s signature title, but recent releases such as New Year Rising, and Mucho Loco Habanero have a big following, and will no doubt become a future success.
Pariplay and Scout Gaming Group: Pariplay has already partnered with over 70 suppliers to form a library of 12,000+ titles, and by getting Scout Gaming Group onboard, it will be able to reach even more users. Pariplay has multiple fantasy sports content, and with the service that Scout Gaming Group provides, Pariplay has stated that Scout Gaming Group is an exciting solution to enable it to diversify its offering.
Tom Horn Gaming: Certainly one of Tom Horn Gaming’s most successful releases of last year was Mine Mine Quest. This cluster pays slot, has a 9×8 reel set, and features valuable gems that burst off the screen once forming a winning cluster. Things get explosive when landing Dynamite symbols, as you trigger the free spins feature. You can experience giant symbols, free spins, wild streaks, and so much more.
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